Jump Around
Home is where the heart is, but we realized the term WiFi-sensing isn't very home-y. With limited public awareness of the technology, many users were hesitant to bring Home Awareness into their spaces. Initially, we were somewhat tunnel-visioned, focused on monetization rather than adoption. But as we uncovered a recurring theme of misunderstanding and mistrust, we shifted our research and solutions to focus on breaking down the technology to be more digestable. By addressing the confusion and concerns surrounding WiFi-sensing tech, we aimed to build user confidence. Recognizing the disconnect between the product and its audience, my team and I pivoted to tackle the core barrier preventing broader adoption.
Our NEW problem statement became...
How might we motivate users to embrace Home Awareness?
Our new solution involves incentivizing purchasing by addressing current barriers that prevent users from getting started with Verizon’s Home Awareness.