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Launched in 2022, Verizon introduced Home Awareness, a WiFi-sensing router that uses AI/ML to determine motion in your environment without using cameras. Through WiFi signals emitted from your router, Home Awareness can detect falls, intrusions, and general activity.
At the time of our project, Home Awareness was exclusively available to Northeast America Verizon users with updated routers. Since the current user group is very small in proportion to their general customer base, Verizon recruited my team at Berkeley Innovation to help promote this new technology amongst the public in order to expand Home Awareness.
Problem Space
Verizon is well-positioned to scale Home Awareness to tens of millions of households. Currently, only a small fraction of Verizon’s users have adopted this feature, presenting a significant opportunity to expand Home Awareness and unlock its full market potential.
Solution
Our redesign of Home Awareness includes a revamp of current landing pages as well as additional education sections. By doing so, we empower both current and prospective Verizon customers to better understand this emerging technology, increasing confidence in WiFi-sensing and driving product adoption.
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