Jump Around
Given that the common denominator of all the archetypes is their lack of understanding towards WiFi-sensing technology, we found it important to prioritize building an inclusive relationship that would open the market surrounding this technology. By doing so, Verizon can one day have a stronger platform of integrated products that are reasonably monetized.
It was this reasoning that led us to pivot from a traditional product strategy suggestion to a platform users could not only engage with, but also educate themselves. To start, we wanted to improve how Verizon displays Home Awareness on their website as well as look ahead to what the product’s impact would be after educating users.
In our initial drafts for the Home Awareness page, we focused on presenting relevant information that many individuals noted they were unaware of during our research.
Keeping the general skeleton of the current page, we also included additional sections to create a better perspective towards WiFi-sensing technology while also highlighting the value of Home Awareness to customers.
After researching more of Verizon’s mission and core values, our team identified several important product sections to guide the redesign of the Home Awareness website, ensuring it aligns with Verizon’s broader company goals in addition to working as a high-functioning, educational site for the product.
Page Components
Design Decisions
Our design decisions for the new landing pages were driven by a single finding: widespread user skepticism. This meant every aspect of the information design had to be educational and welcoming to build trust, while still feeling authentically part of the Verizon brand. Here’s one example:
Ultimately, Option 2 best supported our strategic goal: instilling user confidence and creating a platform conducive to learning. We determined that using realistic imagery, while a departure from typical brand guidelines, was a necessary trade-off to better connect with and educate our target audience.